Explore five independent website concepts I designed and built to show how a brand can take shape online. Each project brings together its own visual identity, page structure and responsive experience.
Typography, colour and imagery chosen to give each concept a recognisable identity.
Page layouts and navigation that help visitors explore content and find their next step.
Layouts and image treatments considered for desktop, tablet and mobile.
Five industries, five visual directions. Open a case study to explore the website and the decisions behind it.
These self-initiated projects explore how a winery, property brand, law firm, dental clinic and gym can each have a distinct presence online.
I use them to develop and demonstrate my approach to typography, page structure, imagery and interaction. Each case study gives you a closer look at the design and the finished website.
Each concept starts with an audience, a purpose and a visual direction.
Wine, property, legal services, dental care and fitness, each with a different identity.
Type, spacing, image crops and button states developed as parts of one design.
Tell me about your business and what you want your website to achieve. Let’s work out the next step.
